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The Usability Test That Changed Everything About How I Build Products #short
We built a software product for months. Then we ran our first usability test. A user stared at our website and said, "I can't find the download button." We pointed to a giant 3D button in the center of the screen. They said, "That's not a button." Three customers came in. Same result. Our product had a 0% conversion rate. Nobody could even ...
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