Conducting Content Analysis: Developing Codes and Themes (with NVivo & ChatGPT)
21:36
YouTubePhilip Adu, Ph.D
Conducting Content Analysis: Developing Codes and Themes (with NVivo & ChatGPT)
In this video, I discuss how to conduct content analysis, specifically focusing on developing codes and themes before analyzing the data. He also demonstrates how to use NVivo and ChatGPT to aid in the process. Key points covered: 1. Understanding the importance of a conceptual or theoretical framework in content analysis. 2. Developing a code ...
16.6K viewsNov 27, 2023
Content analysis Methods
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