The American Botanical Council is pleased to announce the latest addition to the HerbTV Adopt-an-Herb (AaH) Video Program!

Members of the natural products industry can, and must, support legislators in their efforts to improve health outcomes in measurable and meaningful ways. Read on for key insights.

For 2026, Circana expects U.S. F&B price/mix growth of 3% to 5% due to ongoing cost pressures, competitive retail pricing, and strategic promotional activity.

To celebrate its three decades and a half in business, the company took to social media to thank their loyal clients for their years of dedication.

Quantum Ayurveda could create 120–150 billion USD in value by 2040 and cause a 500 billion USD global wellness and nutrition export corridor by 2047.

Quantum Ayurveda could create 120–150 billion USD in value by 2040 and cause a 500 billion USD global wellness and nutrition export corridor by 2047.

Each episode has featured leaders and industry trailblazers including WholeFoods Magazine owner, Publisher and Vice President of Media, Heather Wainer, and WF Content Director Maggie Jaqua.

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

Shatavari root extract, its new clinically validated, organic certified, root-only extract solution aimed towards women's wellness.

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.