Toymaker Mattel is aiming to repeat the success of 2023’s Barbie movie by creating a “cultural moment” with its upcomingMasters of the Universemovie, due for release in spring 2026.

In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Globally, more than half of Gen Z (53.1%) watch YouTube daily, according to GWI data on Gen Z media consumption. While in 2022, those under-18s spent an average of 67 minutes per day on YouTube ...

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards. The most recent Awards were announced in September 2017 and the winning ...