Under the mandate, the agency is expected to manage digital growth across Meta and Google platforms, focusing on paid media ...

Aastha Bhasin of Doritos, PepsiCo India, walks us through how Doritos navigated its entry into India, adapting a global idea to local tastes and cultural context.

This week’s standout campaigns balance wit, and emotional power. Jeep brings humor to car advertising, Zulu Alpha Kilo ...

India may not have pumpkins on porches or candy-filled sidewalks, but it’s slowly finding its own way to celebrate Halloween. Over the past few years, October has started to look a little spookier, ...

It is expanding gen AI and AI agents in content workflows, integrating with major ad platforms, including Amazon Ads, Google, ...

Before his new role, Koorichh served as the Vice President of Marketing - Category Head IMFL Brands. He has been with the ...

The acquisition will combine Publicis Groupe's data capabilities, while the influencer agency is expected to continue to operate under its existing brand ...

Thingalaya brings over two decades of experience in digital marketing, media strategy, and brand collaborations across ...

UNAIDS’ Ghotul turns a tender mother-daughter conversation into a powerful lesson on consent, pleasure, and safe sex, ...

This cultural moment has become an unmissable commercial juggernaut, where the line between celebrating a tradition and ...

October 2025 witnessed a textbook example of moment marketing around Halloween and the Louvre heist, with some anti-AI ads ...

The new update is expected to enable marketers to search for and sponsor organic posts mentioning their brand or event from ...