GMC's social channels will extend the reach with brand-led content that supports the story from multiple angles and drives traffic back to the creator-led videos.

While the concept may come under fire from brand purists, it is an appropriate response to customer demand, says GlobalData's ...

Peter Perdue, who has worked in various roles at RBI over the last 12 years, was promoted to president of Popeyes, U.S. and Canada.

To promote the return of its seasonal Dwanta’s Holiday Punch release, Zoa Energy, the zero-sugar, energy drink brand co-founded by Dwayne “The Rock” Johnson, is bringing the titular “Dwanta” to life ...

A federal judge on Tuesday threw out a lawsuit accusing Amazon's Audible of sharing information about users' audibook browsing and listening with Meta Platforms, via its analytics pixel.

The Motion Picture Association has issued a cease-and-desist letter to Meta, warning the tech giant to stop using the term "PG-13" to describe a new content-moderation initiative on Instagram.

His son says "Dad really is a wizard!" because Goldblum uses his Infinity home controls to tint rooms green and pink.

She previously ran the agency's North American operations. The agency also promoted Mallorty Simmonds to CEO EMEA/APAC.

For one, bring local sampling into the mix. Most brands forget that influencers have influence offline as well.

Pinterest's latest performance report shows a boost in revenue as the company added users across every region, reaching 600 million monthly actives for the first time in its 15 year history.

What does it take to reimagine a legacy brand while honoring its roots? For Shari Day, CEO and President of Artists&Outlaws, that question became central after she purchased the bohan agency three ...

Of the security leaders polled, 98% feel misdirected email is a bigger danger than malware and credential theft. In addition, 96% say their organization experienced data loss due to misdirected email ...