You accept the way things are done because it’s the path of least resistance and you don’t want to make anyone’s life ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

Nic Taylor, senior vice-president and head of our Lego Agency, said: “This holiday season, we’re inviting families to dive ...

Articles written by Simran Malik ...

The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology ...

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...