You accept the way things are done because it’s the path of least resistance and you don’t want to make anyone’s life ...
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
Nic Taylor, senior vice-president and head of our Lego Agency, said: “This holiday season, we’re inviting families to dive ...
Articles written by Simran Malik ...
The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology ...
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...
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