Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the ...

Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...

Netflix announces a new way to measure viewership; streaming and smart TV companies face investigations; and Polymarket ads ...

Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” ...

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA’s office to dissecting online ad empires. In this episode ...

Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We ...

According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, ...

LiveRamp gifts the IAB Tech Lab a framework for how AI agents communicate and recognize human users and other agentic tech in ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...