If you are a UX designer, you have likely felt the industry shifting beneath your feet. The culprit? Generative Artificial Intelligence (AI). It’s the topic in every team meeting, the subject of ...

Personas and journey maps are long-established tools in the UX field that are used to describe users, their goals, and key tasks. But they are often impractical, misaligned with larger organizational ...

As researchers, we often find ourselves making trade-off decisions between speed, quality, and impact. Product managers and designers who use user research for their projects commonly provide feedback ...

Imagine it’s 7:00 a.m. Your phone, lying quietly on your bedside table, suddenly lights up, and your alarm rings. You sit up, turn off the alarm, and pick up your phone. Before you fully awaken or ...

In a marketplace brimming with innovation, products must do more than function to stay ahead of the competition—they must captivate. Users expect smart, seamlessly connected experiences, propelled by ...

We invite you to visualize the story in the above graphic (Figure 1). You answer your house door to find your friend sopping wet from a surprise rainstorm. Would you act as if the situation were ...

Daily, I collaborate with stakeholders to build products that address customer needs, which presents both opportunities and challenges. Not only does each stakeholder bring diverse viewpoints to the ...

Text readability is often an accessibility obstacle in both real and digital worlds. I once got an invitation to an event that looked like Figure 1. Figure 1. Low-contrast text: Hard to see, hard to ...

Old age is a natural stage in life. According to statistical studies, societies are aging at an increasingly rapid rate; in 2060, the number of aged people in European countries will double. According ...

Machine learning (ML) practitioners face a growing problem: Products and services increasingly generate and rely on larger, more complex datasets. As datasets grow in breadth and volume, the ML models ...

I always pictured that, upon graduating, I would land in the technology sector at a Fortune 500 company or at a startup working on the next big app. Instead, I found myself working as a visual ...

Many UX professionals have a strong desire to fully integrate user experience into their organization. However, there are many stumbling stones on the road to a perfect integration—the proverbial UX ...