From minivan assembler to luxury EV leader, carmaker debuts with $35B valuation after Aito brand breakthrough reshaped ...

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

Screen fatigue and digital detox desires have transformed Y2K tech from niche aesthetic to mainstream consumer trend.

Where Chinese travelers rely on crowd-sourced, experience-driven advice, Michelin’s new guide seems more focused on prestige ...

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

Beauty brands must master timing, nurture authentic communities, and turn everyday users into powerful brand storytellers to win on Xiaohongshu.

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Fragrance houses from Melt Season to Cottee captivated Paris with storytelling, cultural identity, and modern East Asian ...

While Nike reports declining sales, Converse Japan under Itochu Corporation exhibits design innovation, cultural intuition, ...

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Success makes this the blueprint for luxury’s streaming era; failure means Tiffany sacrificed exclusivity without gaining the ...