From minivan assembler to luxury EV leader, carmaker debuts with $35B valuation after Aito brand breakthrough reshaped ...

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

Screen fatigue and digital detox desires have transformed Y2K tech from niche aesthetic to mainstream consumer trend.

Where Chinese travelers rely on crowd-sourced, experience-driven advice, Michelin’s new guide seems more focused on prestige ...

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

Beauty brands must master timing, nurture authentic communities, and turn everyday users into powerful brand storytellers to win on Xiaohongshu.

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

Though many companies still face year-to-date declines, the latest results hint that the global luxury slump may be easing.

Weekend policy shift slashes VAT deductions from 13% to 6% for jewelry makers, sending Chow Tai Fook, Chow Sang Sang, and ...

The British-Jamaican designer’s streetwear credibility and proven appeal on Xiaohongshu position Hermès to capture younger ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.