The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies-large language models (LLMs), streamlined workflows, ...

Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Think about the last time you picked between two brands, maybe two chocolate bars at the checkout, two face moisturizers that look basically identical, or two Netflix shows that both seemed “fine”.

At the heart of the London School of Economics and Political Science (LSE), the LSE Behavioral Lab, is redefining what academic labs can do. The lab supports a full spectrum of human behavior research ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance.

Discover how to create an environment that promotes the feeling of home, through optimal brain function with our guide on designing spaces conducive to cognitive well-being. Learn the essential ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...