Dun & Bradstreet Holdings, a global provider of business decisioning data and analytics, went on an acquisition spree and on Thursday announced it has entered into definitive agreements to acquire two ...
Much B2B content…uh, is not up to snuff. Katy French describes it in more vivid terms in this guide for creating interesting and engaging content.
Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba. The client spends close ...
Although IPG Mediabrands' Magna sees an overall increase of 23% in U.S. advertising revenue for this year -- and a 12% gain in 2022 -- most traditional TV platforms will not fully participate near ...
Topo Chico Hard Seltzer, a best-seller since hitting shelves in just nine states and seven metro areas in March, will go nationwide in January, announced Molson Coors, which distributes the brand in ...
Publicis Commerce has issued a research piece highlighting Back-To-School shopping trends this year. For one thing, BTS shopping started earlier according to the report, which cites Google data ...
As it continues to recover from the COVID-19 shutdown, cinema ad network National CineMedia (NCM) is adding a new CMO role, and has tapped long-time media and agency marketing executive Amy Tunick to ...
Media measurement platform DoubleVerify has acquired Meetrics GmbH, a European ad verification company, in an all-cash transaction. Terms of the purchase, expected to close in the third quarter of ...
Under a new deal, AMC Entertainment, the world’s largest theater chain, will screen all of Warner Bros.’ 2022 movies for 45 days before they move to streaming. That is, all but the 10 that Warner Bros ...
The economic recovery is driving greater demand for advertising, with media agency GroupMlast week nearly doubling its 2021 forecast for U.S. growth in media spending. The estimate is encouraging, ...
Omnicom Media Group has sold its media barter operation Icon International to Icon’s management team. Terms weren’t disclosed. Founded in 1986, Icon has been led CEO John Kramer for 20 years. Kramer ...
Microsoft is rolling out calendar-syncing improvements for its native Outlook app for Windows. It has been testing it with users who opted in.
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