Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers expanding holiday discounting, the impact of the ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded.

At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides ...

The best customer-centric companies not only put their customers first – they design products and services to meet the customers’ needs, and create seamless experiences across the board. Naturally, a ...

All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job. We offer similar services to clients, we have common ...

Over a century later, American Jule Gregory Charney – who is considered the father of modern meteorology, teamed with his Norwegian and American counterparts in mathematics, meteorology and computer ...

– Microsoft announces new partnerships with Nuance and Epic, integrating generative AI-powered tools to enable HCPs to document patient records and draft messages. – Google releases Med-Palm-2, a ...