In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming ...
Election seasons always bring volatility to the advertising world, whether it’s a presidential year or a local race with national implications. Media inventory shrinks, political dollars dominate, and ...
How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live, recorded at Advertising Week New York and powered by ART19, we sit down with Janina ...
In an era when advertisers are increasingly wary of appearing alongside hard news, the conversation around brand safety has never been more critical — or more misunderstood. Automated filters and ...
In the heart of Times Square, a global epicenter of commercial messaging where every pixel costs thousands, there’s a billboard that cuts through the noise without spending a dollar. A woman stands in ...
How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live, recorded at Advertising Week New York and powered by ART19, we sit down with Janina ...
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin. In a post-AI world, brands are having ...
Dion Baez, VP Music Marketing at SoundCloud, sat down with artist Honey Bxby to discuss the intersection of culture and brand. Baez started the conversation by reiterating that SoundCloud cares about ...
The autumn season traditionally means a slew of new programming and video content for consumers to enjoy. And in this digital age, streaming services will provide much of that content, attracting a ...
The debate about quality and complexity in the CTV supply path has intensified in recent months, driven by downward pressure on pricing and rising IVT rates. The issues are familiar: buyers want ...
In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing ...
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face. Shrinking budgets and cluttered landscapes make it difficult ...
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