In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming ...

Election seasons always bring volatility to the advertising world, whether it’s a presidential year or a local race with national implications. Media inventory shrinks, political dollars dominate, and ...

In an era when advertisers are increasingly wary of appearing alongside hard news, the conversation around brand safety has never been more critical — or more misunderstood. Automated filters and ...

Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin. In a post-AI world, brands are having ...