If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Group profile Famous Brands is Africa’s leading food services franchisor, with restaurants in South Africa, Southern African Development Community (SADC), the Rest of Africa and the Middle East (AME) ...

Chris Williams is a writer with more than 20 years of experience writing about film. Chris holds a B.A. in communications and an emphasis in journalism and an M.A. in communications with an emphasis ...

AI bots are everywhere now, filling everything from online stores to social media. “Competition-induced misaligned behaviors emerge even when models are explicitly instructed to remain truthful and ...

It is crucial for brands and marketing communication professionals to use data-driven strategies and tactics to enhance the various aspects and outcomes of their communications efforts. It’s important ...

Annayah Prosser does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Two tropical systems could churn to life this week as Atlantic hurricane season enters its final months and the hot spots to watch for storm development begin to move closer to home. One disturbance, ...

Hurricane Gabrielle, a Category 4 storm, has passed Bermuda and is expected to weaken over the Atlantic. The National Hurricane Center is monitoring four systems, with two potentially becoming ...

In the not too distant past, pharma lagged behind consumer advertising’s ability to churn out cutting-edge creativity. Weighed down by the regulatory, safety and compliance aspects that are par for ...

And it’s reportedly poaching suppliers and employees from Apple to do so. And it’s reportedly poaching suppliers and employees from Apple to do so. is a news writer focused on creative industries, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Its CEO announced the launch of ...