A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: An intro to topic models for text analysis, Making sense of ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. We live in a time when data is both overabundant and ...

Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning) Apply topic modeling to marketing data via a peer-graded project Apply topic modeling to a variety ...

Theories of personal branding are built on the idea that each individual should be aware of the persona they present to the world. Nowadays, as social interactions are increasingly shifting to the ...

ABSTRACT. When something unfamiliar emerges or when something familiar does something unexpected people need to make sense of what is emerging or going on in order to act. Social representations ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Learn how to use keywords and topic selection tools to inform your content marketing strategy and boost the SEO performance of your most valuable webpages. The industry is rapidly moving from a ...