A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: An intro to topic models for text analysis, Making sense of ...

Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning) Apply topic modeling to marketing data via a peer-graded project Apply topic modeling to a variety ...

Theories of personal branding are built on the idea that each individual should be aware of the persona they present to the world. Nowadays, as social interactions are increasingly shifting to the ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. If you’ve ever had to analyze a set of documents — such as social media posts, ...

ABSTRACT. When something unfamiliar emerges or when something familiar does something unexpected people need to make sense of what is emerging or going on in order to act. Social representations ...