Google’s new AI overview tool has “dramatically impacted” click-through rates, or CTRs, according to a new study by marketing ...

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Google's Year in 2024 has come out. The top global trending searches include Copa América and the UEFA European Championship. Top U.S. search trends included the election, Donald Trump, and the New ...

According to groundbreaking new data published by SparkToro in partnership with Datos, people’s searching behaviors are becoming more insular, with a quarter of all Google searches dominated by just a ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.