NEW YORK — Today, Sportico and Athena Elite Sports announced the launch of Next Gen Sports Lab, a summer program designed to immerse high school students in the dynamic world of professional sports.

SAVAGE, Minn. — Softball is skyrocketing in popularity across the U.S. right now, and along with that, the dreams of young players hoping to play in college. According to the NCAA, the number of ...

For decades, access to sports has been limited for many communities of color, with barriers often extending beyond the playing field. This year, adidas is taking another step toward dismantling those ...

PGA West had a grand opening and ribbon-cutting ceremony of its new Performance Lab. "It's a little bit surreal," PGA West ...

Sports data and technology company Genius Sports has acquired fan data firm Sports Innovation Lab, the two sides announced on Thursday, building on Genius’ 2024 launch of an omnichannel marketing ...

Long Beach City College celebrated the opening of its new e-sports lab on Thursday, Feb. 27. It is now the largest e-sports lab in Southern California, college officials said. E-sports, also known as ...

Sports Innovation Lab is a data, analytics, and insights leader trusted by global advertisers and sports bodies to deliver precision media targeting and optimize sponsorship strategy. The acquisition ...