MarTech on MSN

Why server-side tracking is making a comeback in the privacy-first era

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...
JD Supra

Server-Side Tracking: What Is It, and How Does It Impact Privacy Compliance?

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
adexchanger

The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...
InfoWorld

Kotlin cozies up to Spring Framework

JetBrains is deepening its collaboration with the Spring platform team, with the goal of making the Kotlin language a top choice for professional server-side work. The JetBrains-Spring partnership, ...