A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Agentforce Studio regroups and reinforces existing features for building agents, while Command Center makes it easier to ...

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief ...

A well-run build workshop is not theater. It is an evidence-backed way to translate generative AI from headlines into ...

CIOs need to know what their stakeholders know about — and want from — technology to combat tech ignorance, change resistance ...