This technological shift will represent an elevation into higher-order creative leadership. AI manages routine execution and ...

Moisturizers: Leading with a 22.8% share in 2025, moisturizers are central to daily skincare, favored for their hydrating, texture-enhancing, and multifunctional benefits. AI-based recommendations ...

At Skift Global Forum East, Airbnb and Silkhaus detailed how short-term rentals are scaling tourism across the Middle East—fueled by events, partnerships, and tech-driven guest experiences that ...

There’s] a huge opportunity for travel to become far more personalized," says Kate Jensen, head of Americas for Anthropic.

Manulife's AI lead says personalization will test which insurers can translate vast data sets into customer trust ...

Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

Sinch reports on 2025 Black Friday trends, highlighting the demand for early promotions, omnichannel communication, swift ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Businesses today compete through digital experiences. A product that loads fast, feels personal, and connects users to value instantly wins trust. This shift has pushed companies to move away from ...

AI-first creative and automation, privacy-first data and measurement, and attention-driven formats and ecosystems. Below I break down the biggest shifts marketers must prepare for like paywallbypass ...