Nike creates ‘robot’ shoe to give runners a bionic boost

NBC News’ Steven Romo gets an exclusive look at Nike’s new project, “Amplify”, which offers a bionic boost for runners. The ...

Authentic Names Former Nike Exec Daniel Schachne as SVP of Reebok

Schachne most recently served as general manager of Jordan Brand’s performance sport business in North America.
Morning Overview on MSN

Nike’s robot shoe brings humans closer to cyborgs

Nike has taken a bold step into the future with the unveiling of its robotic shoe prototype, Project Amplify, on October 23, ...

Nike remakes ‘I Love L.A.’ commercial with Kendrick Lamar diss toward Toronto

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World Series.

Nike Trolls Drake After Dodgers Beat Blue Jays in World Series

Highlighting the best sportswear brand ads after the Los Angeles Dodgers' World Series win, including Nike trolling Drake with Kendrick Lamar.
gearpatrol

Nike Steps Up Its Original Dad Shoe with a Rugged, Retro Redesign

For better or worse, Nike’s Air Monarch IV is the stuff of legend. Cheap, utilitarian and ugly as sin (almost proudly so), the early-2000s design helped define the “dad shoe” aesthetic. Today, it ...
Gear Patrol

I Didn’t Expect to Like Nike’s Wildly Futuristic Robotic Shoes. Then I Tried Them

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.