Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

Experiential marketing isn’t new, but the way brands are activating now is at a totally different level. We’re seeing companies go beyond billboards and banner ads to create tech-forward experiences ...

EverCommerce Inc. (NASDAQ: EVCM) (“EverCommerce” or the “Company”), a leading service commerce platform, today announced that it has sold its Marketing Technology solutions to Ignite Visibility. The ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

EverCommerce (EVCM) announced on Friday the sale of its marketing technology solutions to the internet marketing services provider Ignite Visibility.

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...