The Hidden Growth Crisis: How Weak Marketing Structures Undermine Company Success

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

How to Turn an Event Into Experiential Marketing Gold

The event unfolded in acts: atrium, galleries, and the Garden Pavilion. Each transition felt like a scene change, adding ...
IEEE

Research on Influencing Factors of Chinese Movie Microblog Marketing Effect Based on Multiple Linear Regression Model : ——Official Microblog of Ne Zha as an Example

Abstract: Promoting through the microblog platform is already a major marketing strategy for Chinese movies. Taking the official microblog of Ne Zha as a case, this paper introduces dummy variables ...
Yale Insights

Connecting with the Consumer in a Distracted Age

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...
Investopedia

Bundling: Definition as Marketing Strategy and Example

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...
Mohave Valley Daily News

Mohave Airport Authority directors to hear marketing presentation by Capstone Aero

BULLHEAD CITY — Mohave County Airport Authority directors will hear a presentation by Capstone Aero CEO Ben Gary focused on infrastructure development and setting fair market values "to satisfy the ...
iMotions

10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real Examples)

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...