The Hidden Growth Crisis: How Weak Marketing Structures Undermine Company Success

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

How to Turn an Event Into Experiential Marketing Gold

The event unfolded in acts: atrium, galleries, and the Garden Pavilion. Each transition felt like a scene change, adding ...
IEEE

Research on Influencing Factors of Chinese Movie Microblog Marketing Effect Based on Multiple Linear Regression Model : ——Official Microblog of Ne Zha as an Example

Abstract: Promoting through the microblog platform is already a major marketing strategy for Chinese movies. Taking the official microblog of Ne Zha as a case, this paper introduces dummy variables ...