Diverse representation continues to present a major opportunity for brands and could become even more of an expectation ...

The most powerful marketing machine today is sidestepping a reliance on reaching your own audience via algorithms. A Reddit thread, a Discord server or a fan club where people feel ownership to drive ...

As health awareness and premium gifting reshape Indian consumption, global fruit and nut boards are ramping up spends to ...

Elliot Grainge's 10K Projects has been sued by Internet Money over a joint venture that allegedly led to misconduct and ...

Sonia Chase was involved in the league's first negotiation in 1999. Tamika Tremaglio was in the loop in 2020. Here's what ...

SOMAC has a new member - Mr. Joel Silva. This May, the School of Management selected James Werbe as the Outstanding Young ...

The SOM held three Masterclasses during Homecoming for CLU alumni interested in business topics. Cal Lutheran hosted its new ...

Explore the cyclical return of roller skating as a cultural trend, examining its history, technological innovations, and the resurgence ignited by the pandemic and social media influencers.

In his prime, the three-time MVP was a baseball god, drawing comparisons to Mickey Mantle. Now 34, Trout is coming off the ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

ITAT Kolkata held that the advertisement, marketing and promotion expenses [AMP Expense] not an international transaction and ...

The automotive giant behind Jeep, Chrysler, Alfa Romeo and Fiat has called a pitch for its local creative account, just six ...