The death of Kin made me think about Microsoft and how it handles marketing. This Kin was a great product but somehow it seems that Microsoft has issues with marketing compared to Apple. When Apple ...
Pam's Colecovision was her babysitter, from the age of 4 or 5, but the family only had one game. Over and over, hour after hour, she'd climb and jump through the three levels of Donkey Kong. But the ...
In anticipation of this week's release of "Halo 3" for its Xbox 360, Microsoft is cranking up the hype machine. By David Ward, The Associated Press In anticipation of this week’s release of “Halo 3” ...
The former president of Blizzard Entertainment criticizes Microsoft for its 'This is an Xbox' strategy, calling it a 'wrong ...
SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...
Microsoft has purchased Israeli-based marketing analytics startup Oribi for an undisclosed amount. Microsoft plans to use Oribi's technology in its Linkedin marketing solutions platform, company ...
Former Nintendo Europe MD David Gosen has joined Microsoft as "VP, Strategic Marketing, Interactive Entertainment Business EMEA". Most recently, Gosen headed up mobile firm I-Play. “I’m very excited ...
Microsoft acquired PromoteIQ, a vendor marketing technology provider. PromoteIQ's clients include Kroger, Kohl's, and Overstock.com PromoteIQ will become a division within Microsoft Advertising.
Launched in 1994, this campaign was Microsoft's first attempt to sculpt its image on a global scale, and it has had a lasting resonance over the years -- although mainly as fodder for ridiculing ...
Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...
MSNBC will rebrand as MS NOW on November 15, completing its split from sister network NBC News and parent company Comcast.
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