LAS VEGAS (KLAS) — A bicyclist was hit and killed by a suspected DUI wrong-way driver Sunday morning in the northwest Las ...

A research team led by Professor Uichin Lee from the School of Computing has demonstrated the possibility of accurately tracking an individual's mental health status using in-home Internet of Things ...

David Funder (2019) begins his widely used personality textbook by defining personality as "an individual’s characteristic patterns of thought, emotion, and behavior ... " Actually, his definition is ...

Turns out we may be unfairly stereotyping dogs. Modern breeds are shaped around aesthetics: Chihuahuas’ batlike ears, poodles’ curly fur, dachshunds’ hot dog shape. But breeds are frequently ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Development of tailored meal plans, calorie & physical activity prescriptions, intervention materials, and provision of both group and individual behavioral counseling, health coaching sessions.