Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to an entire website, ...

On January 31, Google released the URL Inspection API, enabling you to programmatically check the status of URLs in bulk (based on properties you have access to in GSC). Although you could always ...

Though we hide in terror from Google's most recent algorithm update and rankings fluctuations, something else is always happening. From AI to data leaks, there's ...

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s ...

At the end of 2018, Google said mobile-first indexing — that is, using a website’s mobile version to index its pages — was being used for more than half the web pages in Google search results. Today, ...

Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile ...

How to identify and fix indexation bloat issues Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an ...