Unified CRM, the third of three maturity stages for customer relationship management users, marks the next chapter in customer engagement. Customer relationship management is widely used by companies ...

Many software companies have jumped at the opportunity to land their own product on the market, but this list contains five in particular that showcase how AI changes CRM for the better.

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

This week cloud based customer service and sales management software maker Zendesk announced a new messaging solution to enhance its product line which, according to the company, brings together all ...

The landscape of sales, marketing, and customer service continues to change at a frantic pace. And for those of us who have been in the CRM industry since near the beginning, it is nice to see the ...

Customer relationship management (CRM) applications have moved beyond being tactical tools for managing sales to become the primary means through which many organizations manage customer experience.

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM) today introduced the next generation of Einstein, its AI technology. Einstein now includes: Einstein Copilot: A new and trusted out-of-the-box ...

Databook, a revenue technology company, today launched an application that embeds its strategic enablement capabilities within Salesforce Sales Cloud, helping sales teams translate financial data and ...

Salesforce and Pegasystems could not be further apart in terms of where both companies started their respective customer relationship management (CRM) journeys. Salesforce is currently evolving from ...