Google Inc. agreed to buy mobile advertising company AdMob for $750 million, a deal designed to help the search giant maintain its online dominance as consumers increasingly browse the Internet over ...

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: The tech giant said the updates are designed to “enhance ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Why we care. This ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event. Ads in AI Overviews is available starting today for ...