As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

Scooter’s Coffee story underscores a broader lesson for QSR leaders: loyalty can’t be static. It has to move as quickly as ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today ...

Retailers are grasping the importance of data-driven personalization and seamless customer experiences. Customer data platforms (CDPs) have become essential to achieve these goals. With AI integration ...

Personalization has become a cornerstone of digital interactions, influencing how businesses and platforms engage with consumers. However, traditional models often fall short of dynamically adapting ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...