While brand value of some stars has doubled after Indian women’s teams’ maiden World Cup win, sustaining interest will be ...

In its determination to advance the game of cricket in Nigeria, the Nigeria Cricket Federation (NCF) has successfully ...

Jemimah Rodrigues and Shafali Verma join the ₹1-crore club, redefining the business of women’s cricket in India.

Welsh Fire’s growing global profile is expected to unlock new commercial opportunities for Glamorgan Cricket and deliver ...

Indian football is in crisis. The All India Football Federation (AIFF) failed to find any buyers for the Indian Super ...

The ICC has approved the expansion of the Women's ODI World Cup from eight to ten teams starting in 2029, aiming to boost ...

Indian football faces significant challenges as the AIFF struggles to secure commercial investments for the ISL., Football, Times Now ...

Cricket’s market(ing) power was never built on merit alone — it was built on belief. When we extend that belief to women ...

The International Cricket Council (ICC) Board has approved a series of strategic measures designed to accelerate the global ...

Following their World Cup triumph, India’s women cricketers are expected to see a 50% surge in brand value, with stars like ...

The ICC Board has cleared a host of strategic measures to drive global cricket growth, including expanding the Women’s World ...