The winners of the AI revolution will be those who act now, but act wisely—turning agentic AI into an agent of progress ...

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry with synthetic consumer panels.

As more students utilize artificial intelligence inside and outside the classroom, they are outpacing schools in the adoption of generative AI tools for learning, according to a new survey by Project ...

A large 4-country study finds “cessation fatigue” predicts cigarette smoking relapse at any quit length, even as overall risk falls with time and vaping.

The overall shift from 2008 to 2025 also reflects Trump’s first-term Administration’s move away from simple, one-word or ...

Anita Raj, a globally recognized scholar whose research on gender, public health, violence prevention and numerous other areas ranks among the most widely cited in the world, has been elected to the ...

Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive.

From attention to metacognition and memory, here are 15 tips to apply the latest insights from cognitive science to how students learn.

At Rival, in every research-on-research study we run, we’ve started asking participants to tell us if the survey was fun – ...

Ethical leadership is the missing piece in the AI revolution. AI is advanced, even alarmingly so at times, but it cannot ...

Blockchain officially graduates from experiment to infrastructure as banks, payment networks, and cloud giants scale adoption ...

The purpose, amount and content of homework has been debated for years. The rise of AI is raising questions about whether to ...