Under the mandate, the agency is expected to manage digital growth across Meta and Google platforms, focusing on paid media ...

Aastha Bhasin of Doritos, PepsiCo India, walks us through how Doritos navigated its entry into India, adapting a global idea to local tastes and cultural context.

It is expanding gen AI and AI agents in content workflows, integrating with major ad platforms, including Amazon Ads, Google, ...

October 2025 witnessed a textbook example of moment marketing around Halloween and the Louvre heist, with some anti-AI ads ...

UNAIDS’ Ghotul turns a tender mother-daughter conversation into a powerful lesson on consent, pleasure, and safe sex, ...

This cultural moment has become an unmissable commercial juggernaut, where the line between celebrating a tradition and ...

Before his new role, Koorichh served as the Vice President of Marketing - Category Head IMFL Brands. He has been with the ...

The new Premiere mobile feature lets creators edit, design, and publish YouTube Shorts directly, using templates, effects, ...

This week’s standout campaigns balance wit, and emotional power. Jeep brings humor to car advertising, Zulu Alpha Kilo ...

The new update is expected to enable marketers to search for and sponsor organic posts mentioning their brand or event from ...

The print ad highlights technology’s limits with the line, “AI can assist, but it will never replace your words,” along with ...

The tool aims to demonstrate how television advertising can enhance marketing performance across channels, including search, ...