While the concept may come under fire from brand purists, it is an appropriate response to customer demand, says GlobalData's ...

But the 'Times' is resisting, and has told the court that the logs are 'irrelevant.' The court seems to agree.

Two promotional messages will run featuring MSNBC's top host Rachel Maddow and the late Maya Angelou. In one 60-second spot, ...

GMC's social channels will extend the reach with brand-led content that supports the story from multiple angles and drives traffic back to the creator-led videos.

Lee, the inventor of the World Wide Web, warned that large language models may replace humans in consuming the internet - ...

Peter Perdue, who has worked in various roles at RBI over the last 12 years, was promoted to president of Popeyes, U.S. and Canada.

The new service will validate "declared AI" agents such as ChatGPT, Claude and Perplexity deemed a proxy for human consumers, ...

“Rush Street Gaming is a fast-moving, data-driven business that requires a marketing partner who can operate with that same ...

Rol, known for its variety of chilled and frozen pastry and dough products and Real Good Foods, maker of healthy proteins ...

Many viewers prefer sports docuseries over other nonfiction genres such as true crime or history. Brands can align with these ...

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A federal judge on Tuesday threw out a lawsuit accusing Amazon's Audible of sharing information about users' audibook browsing and listening with Meta Platforms, via its analytics pixel.