Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Highly commended for the 2025 Talent Trailblazer Award is The Challenger Academy – formerly VCCP Stoke Academy – winner of ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

AI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to ...