SMBs are pouring more into marketing but still guessing at what works. New data shows rising budgets, AI growth, and shaky ...

Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and delivering immersive brand experiences. Retailers and brands that leverage packaging as a ...

Rapid order fulfillment is crucial in making a great impression on customers and building brand loyalty. Big box retailers like Amazon and Walmart have acclimated consumers to fast delivery, but ...

The U.S. is entering a new era of trade relations, one characterized by the recalibration of trade policy, escalating duty rates, and the use of tariffs and trade policy as a negotiation tool. These ...

Retailers are under pressure to deliver fast, personalized customer experiences (CX) at scale. Many are exploring generative AI (GenAI), but few have successfully implemented it in ways that enhance ...

Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect with young shoppers. Instead of discounts, this generation values community ...

As more consumers tap into artificial intelligence to enhance their online shopping experiences, new risks are being created for e-commerce merchants. To address those risks, a pair of e-commerce ...

With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities. To help e-commerce businesses meet those ...

Conversational AI is playing a larger role in e-commerce, but many digital shopping assistants still fall short, plagued by clunky pop-ups, generic responses, and rigid keyword-based searches that ...

Many consumers may feel overwhelmed by their subscriptions, but that doesn’t seem to be stopping the practice from growing. According to a report released Monday by London-based Juniper Research, the ...

Americans could lose almost 7% of their lives noodling on social media, according to a new study by an online virtual casino resource site. According to an online report based on data from StatCounter ...

Most consumers are satisfied with the recommendations they receive from AI shopping assistants, yet skepticism about the technology persists, according to a recent study by a product experience ...