Declining valuation of about US$4.3 billion (£3.3 billion) means WPP could be at risk of being relegated from the FTSE-100 ...

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

Business rebounds, CEO Brian Niccol said, “high-quality partners” are vying for a stake in its second-largest market.

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has ...

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Singapore telco Starhub has appointed PHD Singapore as its media agency following a competitive pitch. The account is won for ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...