A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.

I analysed 1,941 trade press articles and spoke to leading critics to uncover whether standing ovations actually mean ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

I often get asked if there is a formula for making money with movies. The short answer is that there isn’t one, and even if there were, it would soon stop working due to audience fatigue. There are ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Most people would assume that once a major studio backs a film and cameras roll, the release is locked in. But a growing number of finished films are being pulled before they reach an audience.

I saw Jurassic Park: Rebirth in my local cinema this weekend and I’m annoyed. Now, I know what you’re thinking - How can they possibly justify that title, given that: Of the nine featured dinosaurs, ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...