From minivan assembler to luxury EV leader, carmaker debuts with $35B valuation after Aito brand breakthrough reshaped ...

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

Screen fatigue and digital detox desires have transformed Y2K tech from niche aesthetic to mainstream consumer trend.

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

While Nike reports declining sales, Converse Japan under Itochu Corporation exhibits design innovation, cultural intuition, ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Though many companies still face year-to-date declines, the latest results hint that the global luxury slump may be easing.

From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.