The FMCG industry is facing unprecedented pressure to align marketing and ecommerce strategies to consumer behaviour – and that’s causing a growing demand for skillsets that allow brands to thrive on ...

At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers expanding holiday discounting, the impact of the ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

A 5-week training programme covering the fundamentals of AI that every marketer needs to understand now in order to futureproof their career.