ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...
Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and ...
MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.
Team Red Dot’s Jake McCatty outlines how the cumulative effect of everything a brand does fosters consistent customer experience.
C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.
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