Ever notice how some beauty trends from the past just seem to work better as we get older? In 2025, women over 40 are ...

Ever feel like your closet is full but you still have nothing to wear? Many women over 40 know the struggle of finding ...

Six celebrity makeup artists share their top tips for working on mature skin.

Judy Sladky is reminiscing on some of her celebrity encounters over the decades she's spent inside the Snoopy costume. On a ...

Welcome to Coat Week on the Strategist, where we’re asking everyone — from New Yorkers to people living in the coldest parts ...

I’m a running coach and four-time marathoner. Here’s my honest review of the Hoka Bondi 9 shoes, as well as how they held up for my 66-year-old mom’s first 5K.

Styling your hair with a French fringe achieves a natural look that's particularly flattering for the over 40s.

Why It's Effective: Dr. Zalka says niacinamide a helpful addition to your 40s skincare routine. It soothes redness, ...