The mismatch causes problems when CRMs are deployed for government initiatives. CRMs are built to support a linear sales process—a deal is won, lost, or in progress. So CRMs categorize prospects by ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me ...

This strategy rests on a carefully orchestrated marketing mix that integrates community engagement, co-marketing, reverse ...

To address these growing "sales enablement" roadblocks, Goldstein Group Communications has launched a new Sales Process Optimization (SPO) service, designed specifically to create new processes, tools ...

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.

Jaiswal brings deep experience scaling automation ecosystems across high-growth enterprises. As Senior Product Operations Manager & Chief of Staff at Wokelo AI, she oversaw a $1 million ARR portfolio ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Chipotle CEO Scott Boatwright said that households making less than $100,000 are dining out less, often because of concerns ...

Radio in South Africa isn’t just alive — it’s evolving. Xtra Impact Radio Packages is a radio retail package solution created ...

Upwork Inc (UPWK) surpasses $200 million in quarterly revenue for the first time, driven by AI-related projects, despite ...