The mismatch causes problems when CRMs are deployed for government initiatives. CRMs are built to support a linear sales process—a deal is won, lost, or in progress. So CRMs categorize prospects by ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me ...

This strategy rests on a carefully orchestrated marketing mix that integrates community engagement, co-marketing, reverse ...

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.

Jaiswal brings deep experience scaling automation ecosystems across high-growth enterprises. As Senior Product Operations Manager & Chief of Staff at Wokelo AI, she oversaw a $1 million ARR portfolio ...

Artificial intelligence (AI) is reshaping how we communicate, create, and innovate. In fact, generative AI (Gen AI) has ...

Together, they’re merging the in-store and on-air worlds to create a retail advertising ecosystem that’s measurable, attributable and conversion-driven. The Xtra Impact Radio Retail Packages combine ...

Kimberly-Clark, in partnership with Cartology, has launched Australia’s first touch and feel point of sale baby aisle ...

Upwork Inc (UPWK) surpasses $200 million in quarterly revenue for the first time, driven by AI-related projects, despite ...

This year is shaping up to be one of the most unpredictable holiday seasons yet, as economic uncertainty lingers due to persistent inflation and the potential ripple effect of tariffs.